For many people across the continent, Africa Day is a moment to reflect on identity, culture, unity and the shared experiences that connect different countries, languages and communities.
This year, 1xBet is marking the occasion in The Gambia through the campaign “Africa Through My Eyes”, built around a simple idea: Africa means something personal to everyone, and these stories deserve to be heard.
As part of the campaign, 1xBet is also launching a social media contest from 25 to 31 of May, where participants can share their own view of Africa by completing the phrase “For me, Africa = …” under the campaign post and tagging a friend. The most meaningful entries will be selected, and three winners will receive Africa Celebration Boxes.
Interview: Jizzle on Africa, identity and pride
At the centre of the campaign is Jizzle, one of The Gambia’s most recognisable musicians and 1xBet ambassador in the country. Jizzle and 1xBet invite people to look at Africa not only as a continent, but as a feeling, a memory, a source of pride and a shared cultural space.
What does Africa mean to you today, not as a place, but as a feeling or a state of mind?
Jizzle:
“Africa, to me, feels like resilience with memory. It is a state of mind shaped by creativity, community, movement, and constant reinvention. It carries both deep history and immense possibility.”
Which moment or experience has shaped your perception of Africa the most?
Jizzle:
“What shaped my perception of Africa the most has been listening to people from different countries, generations, and backgrounds. Those conversations revealed an incredible diversity of languages, ambitions, traditions, and everyday realities that cannot be reduced to a single narrative.”
How would you complete the phrase: “For me, Africa = …” and why?
Jizzle:
“For me, Africa = energy with roots. It represents a powerful balance between heritage and forward movement, a continent deeply connected to its histories, cultures, and traditions, while constantly creating, evolving, and shaping the future in new ways.”
This phrase is also at the heart of the 1xBet campaign. Participants are invited to complete the sentence “For me, Africa = …” in their own words and share what the continent means to them personally.
Why is it important for people to share their own stories about Africa instead of only consuming someone else’s perspective?
Jizzle:
“It is important that people share their own stories about Africa because no single perspective can capture its complexity. The more voices we hear, the closer we get to a fuller, more truthful understanding of the continent, one shaped by lived experiences rather than assumptions.”
A campaign about voice, pride and identity
For 1xBet, the campaign connects naturally with the meaning of Africa Day. As a brand active in The Gambia and across African markets, 1xBet uses this moment to highlight local voices, cultural pride and the personal stories that shape how people see the continent.
Through Jizzle’s perspective, “Africa Through My Eyes” becomes an invitation to speak, remember and celebrate Africa through real experiences.
Everyone is invited to join the campaign through 25-31 of May on 1xBet’s social media platforms: complete the phrase “For me, Africa = …”, share a personal thought, story or memory, and tag a friend in the comments. Three selected winners will receive Africa Celebration Boxes.
https://instagram.com/1xbet.gm/
https://www.facebook.com/gambia.1xbet
https://x.com/1xbetgm
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