As the 2026 elections approach, recent observations reveal a concerning trend for the United Democratic Party (UDP). While the party remains widely popular among Gambians, its leader, Ousainou Darboe, appears to trail President Adama Barrow in terms of personal approval ratings.
This growing disconnect between the party’s reputation and its leader’s individual appeal demands urgent attention.
To reverse this trend, the UDP must embrace renewal fresh faces and fresh ideas. Darboe needs to surround himself with new talent and dynamic youth, rather than continuing to rely on the same old guard. Such a shift would inject much-needed energy into the party’s campaign and resonate strongly with younger voters.
Equally important, the UDP leadership must deepen engagement with the grassroots. Listening to the concerns of ordinary Gambians and responding to their daily struggles will help Darboe connect with voters on a more personal level, rebuilding trust and reaffirming the party’s relevance.
The UDP must also sharpen its messaging. Clear, concise communication that highlights the party’s achievements and offers a compelling vision for The Gambia’s future is essential to winning hearts and minds.
Moreover, unity and discipline within the party are non-negotiable. Addressing internal rifts and presenting a cohesive front will strengthen public confidence and project stability.
The challenge for Darboe is not insurmountable but it is urgent. The coming months will test his leadership and the UDP’s ability to adapt. With the right strategy, the party can regain momentum. But without bold steps, it risks losing its connection with the electorate at a pivotal moment in the country’s democratic journey.
